behind the maja collection In his recent bridal collection, Antonio Gual features more lace and drama than in any previous season. As an art director, I was fortunate enough to speak with him about the inner workings of his inspiration and design process–...
reframing antonio gual Antonio Gual is a bridal designer with a small team based in New York City. The label had recently grown rapidly when I was brought on, and a key goal was to elevate the visuals and perception of the brand. My responsibilities were varied due to...
blue room This social media campaign for Antonio Gual was inspired by Chet Baker’s rendition of “Blue Room.” Framing moments of calm in milestones as dreamy memories, we used close-up shots and acapella vocals to evoke a sense of intimacy. Antonio...
cue The challenge for this project was to pitch a business that responds to a small inconvenience that I personally experience. With this idea, I created a positioning strategy and visual identity. What started as “meal prep for your free time,” aimed at...
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