REFRAMING ANTONIO GUAL BRIDAL
ART DIRECTION ON A BRAND RETELLING, LAUNCH CAMPAIGN, AND SOCIAL MEDIA STRATEGY FOR AG BRIDAL – AN INDEPENDENT WEDDING GOWN DESIGNER IN MANHATTAN.
Style guide creation and art direction for Antonio Gual’s refreshed online presence. We employed tactile visuals, candid storytelling, and glimpses of Antonio’s fashion history to create a unique combination of legacy and intimacy, which establishes trust while highlighting a key differentiator: a close line of communication between designer and bride.
“I WANT IT TO FEEL LIKE A MAGAZINE”
PROJECT LEAD, PHOTO, GRAPHIC & WEB DESIGN
DESIGNER: ANTONIO GUAL
CEO: LARRY BLACK
The visual language for social-first content also called back to editorial clippings from Antonio’s early career, often drawing inspiration from the Old Hollywood stars that sparked his love for gown design. The result refreshed AG’s online presence, setting them up with enduring strategy and repeatable elements, while celebrating the beginnings of the brand.
PHOTO REFERENCES FOR BTS & SOCIAL-FIRST IMAGERY BELOW
PROJECT LEAD, SOCIAL STRATEGY, CONTENT CREATION
DESIGNER: ANTONIO GUAL
CEO: LARRY BLACK
MODEL: SUMMER OLNEY
OPEN TO VIEW PHOTO REFERENCES
