REFRAMING ANTONIO GUAL BRIDAL
ART DIRECTOR, PROJECT LEAD // BRAND RETELLING FOR A SMALL NYC-BASED BRIDAL DESIGNER FOLLOWING AN UNEXPECTED BURST IN SALES AND BRAND AWARENESS
STYLE GUIDE CREATION / SOCIAL MEDIA REFRESH / KICK-OFF CAMPAIGN ART DIRECTION
OPEN TO VIEW THE PREVIOUS WEBSITE
“I WANT IT TO FEEL LIKE A MAGAZINE”
Before bridal, Antonio’s fashion career (and life) was namely documented on paper. When we went through his binders of newspaper clippings together, it became clear that this history is woven into the brand DNA.
In the new style guide, we combined tactile visuals, candid yet tender storytelling, and glimpses of Antonio’s fashion history. This resulted in a unique combination of legacy and intimacy, which establishes trust while highlighting a key differentiator: a close line of communication between designer and bride.
“BUTTERFLIES”
In the campaign that kicked-off AG’s social refresh, we echoed the romance of all marketing copy through a modern lens with bright, ethereal, overlapping visuals.
This campaign was supported with social-first BTS content that called back to editorial clippings from Antonio’s early career. Inspired by Old Hollywood stars on set (photo references below), this romance was further extended to the styling, with opera gloves and a dramatic eyeliner look.
The resulting content package refreshed the brand’s online presence while celebrating how it began– with Antonio’s pure love for gowns.
OPEN TO VIEW PHOTO REFERENCES
