LESPORTSAC SOCIAL-FIRST CONTENT
PRODUCTION, ART DIRECTION ON VARIOUS SOCIAL MEDIA FOCUSED PROJECTS.
LESPORTSAC IS AN AMERICAN LIFESTYLE BRAND OF CASUAL NYLON BAGS, FOUNDED IN 1974.
Concept and art direction for two series launched on LeSportsac’s Instagram. “See You In Soho” highlights new product and moments inside the new flagship – a physical expression of the brand’s refreshed direction. “Archives” celebrates LeSportsac’s rich history, speaking to legacy customers while looking forward.
HEAD OF DESIGN: EDWARD TAYLOR
FEATURES ARCHIVE LESPORTSAC CAMPAIGN IMAGERY
BRAND MARKETING MANAGER: AMANDA BECK
CREATIVE SERVICES COORDINATOR: PAIGE CHAVIS
Art direction and photography for social-first lifestyle image collection “Out Of Office” to celebrate the anticipation around winter festivities and shopping for loved ones.
OWNED PRE AND POST PRODUCTION
VIDEOGRAPHY: OLIVER COVRETT & LISA PARAVANO
BRAND MARKETING MANAGER: AMANDA BECK
CREATIVE SERVICES COORDINATOR: PAIGE CHAVIS
MODELS: LOCHLYN CLARK, KAI KUAN, ZOYA GARG, NINA CHAPMAN
Concept, art direction, and production for the global digital launch of LeSportsac’s Love Capsule– a Valentine’s Day product line.