LESPORTSAC SOCIAL-FIRST CONTENT
PRODUCTION, ART DIRECTION ON VARIOUS SOCIAL MEDIA FOCUSED PROJECTS.
LESPORTSAC IS AN AMERICAN LIFESTYLE BRAND OF CASUAL NYLON BAGS, FOUNDED IN 1974.
Art direction and production for lifestyle content that anchors social media grids in NYC (LeSportsac’s hometown) and showcases product in context. To focus on versatility, the styling highlights unisex skus and cross-collection pairings.
PHOTOGRAPHERS: JEIROH (SECTION 1), LISA PARAVANO (SECTION 2)
CREATIVE SERVICES COORDINATOR: PAIGE CHAVIS
MODELS: VERONICA GORDO, XAVIER LUGO, ANIKA NOWIERSKI
Art direction and strategy for two social series on LeSportsac’s Instagram. “See You In Soho” highlights new product and moments inside the new Soho Flagship – a physical expression of the brand’s refreshed direction. “Archives” celebrates LeSportsac’s rich history, speaking to legacy customers while looking forward.
HEAD OF DESIGN: EDWARD TAYLOR, RESPONSIBLE FOR EXECUTION
BRAND MARKETING MANAGER: AMANDA BECK
CREATIVE SERVICES COORDINATOR: PAIGE CHAVIS
Art direction and photography on two holiday-themed social media campaigns for LeSportsac’s Instagram. “On My Way” showcases product functionality through packing-personalities, while “Out Of Office” celebrates time with loved ones (and shopping for them).