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LESPORTSAC CONTENT

LeSportsac is an American lifestyle brand of casual nylon bags, founded in 1974. With a focus on function and lightness for the travelers of today, LSS accessories move with you. 

As Art Director, I am responsible for social-first content production and execution, whether directing a creative team or shooting talent in-house. Below is a collection featuring some of my favorites…

ART DIRECTOR   /   Content Production + Execution

“Blue Room” Concept Mood Board – all imagery sourced.

“BLUE ROOM”

This social media campaign for Antonio Gual was inspired by Chet Baker’s rendition of “Blue Room.” Framing moments of calm in milestones as dreamy memories, we used close-up shots and acapella vocals to evoke a sense of intimacy.

Antonio Gual is a bridal designer with a small team based in New York City. When I was first brought on, a key goal was to elevate the visuals and perception of the brand. At this point, basic redesigns were complete, and there was a shift in focus towards creative visuals that broke out of expectations for bridal. 

Concept & Direction & Video Editing – Lisa Paravano
Videography and Photography – Mimi Guan

“Blue Room” Originally by Richard Rogers (1926)
Sourced Video – Alexandr Poldvalny via Pexels
Model & Vocals – Lisa Paravano via State Mgmt

“MAJA” BTS CONTENT

This social media campaign for Antonio Gual was inspired by Chet Baker’s rendition of “Blue Room.” Framing moments of calm in milestones as dreamy memories, we used close-up shots and acapella vocals to evoke a sense of intimacy.

Antonio Gual is a bridal designer with a small team based in New York City. When I was first brought on, a key goal was to elevate the visuals and perception of the brand. At this point, basic redesigns were complete, and there was a shift in focus towards creative visuals that broke out of expectations for bridal. 

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