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LESPORTSAC CAMPAGINS

LeSportsac is an American lifestyle brand of casual nylon bags, founded in 1974. Prioritizing function and lightness for the travelers of today, LSS accessories move with you. 

As Art Director, I collaborate with our creative team each season to conceptualize, develop, and produce global ad campaigns for print, digital, and out-of-home usage. However, I am responsible for social-first content production and execution, whether directing a creative team or shooting talent in-house.

Below is a collection of campaigns and content, created at different scales.  

ART DIRECTOR   /   Global Fashion Campaign 

WINTER 2022 CAMPAIGN

Following the direction of the WI22 collection,  the prompt for this campaign concept was “Spark.” A spark of light, color, positivity; a memory, an idea, holiday feelings. A key intention here was to maintain simplicity while translating this idea through expression, movement, dynamic shadows, and light dappling. 

On set, I was also responsible for capturing and editing BTS footage on a vintage camcorder for social-first teasers and secondary content. This fast paced, textural, trendy format with an added emphasis on personality provides another angle for younger audiences to engage with the campaign.  

Role – Art Director

Collaborators:
Luca Schmitz – Creative Director (project lead)
Sophia Schrank – Photographer
Paul Preiss – Producer
Allan Chavarria – DOP

Among other talented people! 

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