NOT A JEWELRY COMPANY…
CREATIVE DIRECTION AND DESIGN FOR “BAD WITHOUT REASON” – AN IRREVERANT JEWELRY STUDIO CELEBRATING WINDING, DESTINATION-LESS CREATIVITY. (MORE TO COME)
Art direction and design for a visual identity refresh and a complete social media relaunch. All visual elements revolve around the brand’s mission to connect creatives of all kinds in a toast to dauntless expression (and bold jewelry).
End-to-end social media content production to relaunch the brand’s online presence, highlighting their unique combination of custom design and everyday product. With a common language of music and streetwear among the target audience, lifestyle photography with NYC as a backdrop was essential to craft the BWR voice.