This social media campaign for Antonio Gual was inspired by Chet Baker’s rendition of “Blue Room.” Framing moments of calm in milestones as dreamy memories, we used close-up shots and acapella vocals to evoke a sense of intimacy.
Antonio Gual is a bridal designer with a small team based in New York City. When I was first brought on, a key goal was to elevate the visuals and perception of the brand. At this point, basic redesigns were complete, and there was a shift in focus towards creative visuals that broke out of expectations for bridal.
as ART DIRECTOR / Campaign Concept, Direction, Video Editing