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blue room

This social media campaign for Antonio Gual was inspired by Chet Baker’s rendition of “Blue Room.” Framing moments of calm in milestones as dreamy memories, we used close-up shots and acapella vocals to evoke a sense of intimacy.

Antonio Gual is a bridal designer with a small team based in New York City. When I was first brought on, a key goal was to elevate the visuals and perception of the brand. At this point, basic redesigns were complete, and there was a shift in focus towards creative visuals that broke out of expectations for bridal. 

as ART DIRECTOR   /   Campaign Concept, Direction, Video Editing

BR Kiki

Videography and Photography – Mimi Guan
Director & Video Editor – Lisa Paravano

“Blue Room” Originally by Richard Rogers (1926)
Sourced Video – Alexandr Poldvalny via Pexels
Model & Vocals – Lisa Paravano via State Mgmt