blue room

This recent social media campaign for Antonio Gual was inspired by Chet Baker’s rendition of “Blue Room.” Framing moments of calm in milestones as dreamy memories, we used close-up shots and acapella vocals to evoke a sense of intimacy.

Antonio Gual is a bridal designer with a small team based in New York City. When I was first brought on, a key goal was to elevate the visuals and perception of the brand. At this point, basic redesigns were complete, and there was a shift in focus towards creative visuals that broke out of expectations for bridal. 

JUNIOR ART DIRECTOR   /   Campaign Concept, Direction, Video Editing

TEAM

Videography and Photography – Mimi Guan
Director & Video Editor – Lisa Paravano

“Blue Room” Originally by Richard Rogers (1926)
Sourced Video – Alexandr Poldvalny via Pexels
Model & Vocals – Lisa Paravano via State Mgmt

 

 

 

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