Boca Raton, FL

• Lead all creative production across digital, social, print, in-store, and out-of-home channels, maintaining a consistent brand voice, either through direct execution or briefing internal & external creatives and guiding revisions.
• Partner with the Marketing Director and executive leadership to shape strategy and deliver integrated campaigns or activations that balance business goals with customer interests.
• Own end-to-end campaign development from brief through final production on all creative projects, including digital storytelling, paid media, promotion mailers, experiential activations, event collateral, and the annual in-house magazine.
• Oversee creative operations, including monthly budget management, project management, timelines, freelancer sourcing, model casting, and management of junior creatives.
• Direct photography and video shoots, owning concept development, art direction, shot planning, and production.
• Build and maintain scalable creative systems, including brand guidelines, structured digital asset libraries, production workflows, KPI tracking, and structured campaign planning tools.
• Track campaign performance and production efficiency, aligning investment in creative with measurable business results.
  

Manhattan, NY

• Owned design for visual identity refresh accounts at boutique marketing agency Studio Arima
• Art direction, photography, and end-to-end production of social-first content and digital campaigns in fashion, hospitality, entertainment, and jewelry for clients such as OTG Experiences, award-winning tech innovators in airport dining, and Sneex by Sara Blakely, founder of Spanx
• Apparel artwork and marketing collateral design in music and entertainment
• Created and managed digital asset libraries for social content retainer clients with speed and consistency.
• Produced high-volume creative across design, layout, illustration, animation while maintaining each client’s brand voice.
• Built repeatable production processes, checklists, and delivery systems that improved efficiency for teams & clients.

Manhattan, NY

• Developed global 360 retail campaigns across digital, social, and paid channels from concept through on-set guidance to final delivery, reporting to the Creative Director. 
• Led social content production & strategy, achieving 88%+ monthly Instagram audience growth within six months.
• Reviewed and approved paid media, influencer content, packaging-adjacent graphics, and final art, ensuring brand accuracy and consistent customer-facing communication.
• Managed post-production workflows including selects, retouching standards, file delivery, and feedback cycles.
• Oversaw studio operations, supporting team members through training, guidance, and quality control across deliverables.
  

Manhattan, NY

• Led a creative strategy refresh across web, identity, and content, ensuring a consistent digital-first brand presence.
• Managed end-to-end production of collection campaigns and social content, maintaining clarity of voice & storytelling.
• Built & maintained vendor and talent relationships (photo, styling, production), enabling reliable, repeatable production.

Parsons School of Design
Bachelor’s of Business Administration in Strategic Design & Management
Manhattan, NY

Gemological Institute of America
Diamond Essentials Certification

Achieving Outcomes for Success: Project Leadership, Training & Execution
Completed outcomes-focused management training centered on project leadership, training, and execution. Strengthened my ability to set clear objectives, define ownership, and translate strategy into actionable plans. Applied directly to managing creative projects, training junior team members, improving workflows, and driving consistent delivery, especially when I’m not directly responsible for execution. (Course via Professional Growth Company)

Decoding Social Styles: Adaptive Leadership & Team Communication
Completed leadership training focused on identifying and adapting to core social styles to improve collaboration and performance. Strengthened my ability to tailor communication, delegation, and feedback based on individual working styles, reducing friction and improving outcomes across teams. Applied to managing direct reports, freelancers, and senior stakeholders in fast-paced corporate environments. (Course via Professional Growth Company)

NLP Meta Model: Advanced Communication, Clarity & Problem-Solving for Management & Sales
Completed training in the NLP Meta Model to improve clarity, decision-making, and communication in team and stakeholder settings. Strengthened my ability to identify assumptions, clarify vague inputs, reduce misalignment, and guide others toward actionable solutions. Applied daily to people management, project scoping, mentoring direct reports, and running more efficient, focused meetings.

Adobe Suite, Figma, Procreate (Illustration, Animation), Microsoft 365, Airtable, Asana…

360 Campaign Development, Brand Systems & Visual Identity, Art Direction, Print & Digital Production, Creative Operations & Project Management, Typography & Layout, Photo Retouching & Video Editing, Photography & Videography, Web & Digital Design, Copywriting, Illustration.

Fluent in Italian, Conversational Spanish.